High-Impact Marketing With Promotional Pens

The advertising and marketing world is full of many tricks of the trade all in the name of brand recall, purchase decision timing, the A.I.D.A. formula (attention-intention-decision-action), and many others. One of the more underrated marketing tactics is one that had been around for years and had been relatively successful, given its comparative low cost: promotional pens.

In today?s business world increasingly dominated by the Internet, the marketing tactic of using promotional pens is still a success in securing customer loyalty. Surprisingly, too, it had been quietly doing repeat business all on its own. Small wonder now that this is rediscovered by many businessmen who want to incorporate printed pens (promotional pens) into their marketing plan for the year.

Just to enliven things up, some marketing men also concocted a new catch phrase to name their business strategy: high-impact marketing with promotional pens. From the looks of it, the strategy is the same, only the name is different.

Attracting the Attention
As had been all these years, the use of promotional / printed pens is one perfect approach in marketing a brand. Light and handy, portable and easy, these pens are a sellout (so to speak) with the crowd.

Some people notice your company name right away, and some may put it inside their purses or bags or some other safe place for later use. It is when they will use it to write something that the impact marketing starts to work. It does not matter whether people look at company particulars on the pen right away.

Crowd standout
Since many had rediscovered promotional pens, there seems to be a stiff competition a-brewing in the business world.

At this stage of the game, factors such as budget, color, logo designs, motifs or concepts, and others are to be considered when making the next marketing strategy. The final arbiter would be how it will fare with the clients and whether it can be a standout in a sea of promotional pens or whether it will be a dud.

Of course, one would like to know the amount of feedback and brand recall it can generate among the potential customers.

One definite point made is that promotional pens are better than plain paper flyers, no matter how well-designed and well-executed those might be. The rational is that flyers do not have any more use after being read. They are thrown away, unlike the pen which has a second life as a writing device.

Budget
As in all things in business, it?s all budget, budget, and more talks about the budget. Starting with the number of pieces all the way to the costs in design and its execution, promotional pens need to be decided and decided well.

You may come up with the simple biro style pens all the way to the high-end Parker type pens. For the top executives and other corporate clients, status pens will be used and the lower end clients will have to make do with cheaper options.

In the end, what really matters most in business, especially at first contact, is creating the right impressions. One way to achieve this is using promotional pens ? relatively cheap, and has a good recall quality among recipients.

Whatever advertising jargon they are using now, the humble pen is metamorphosing into a key marketing tool. Business people are opting for more ways on how to use promotional pens in their next marketing campaign. That could be the meaning of high-impact.

Promotional Pens And Brand Recall

In today?s digital age and the Internet, an old reliable is still making waves in the advertising industry worldwide. Giving away promotional pens (or printed pens) is still the all-time winner in creating an affordable and effective way to increase your company's brand and product recall.

Viewed against the backdrop of the Internet era, promotional pens may look like a step back into the marketing past. But, the fact is, this simple and straightforward marketing ploy is as highly effective today (if not more so) as it had been before.

Promotional pens have endured all those turbulent advertising years thanks to their effectiveness. The following are some few points to check out when you decide to invest in promotional pens in creating an effective brand awareness campaign.

Brand identity

The primary goal of advertising is to establish a strong brand identity. This is the basis for any company?s next marketing moves.

The use of promotional pens is one advertising vector to help establish the creation of a strong brand identity. This is because of the need to build the corporate identity and branding in a subtle and persuasive manner. Pens are effective because all offices need and use pens.

The printed pens should reflect the business, giving the customer some ideas on your identity as a company and the products and services you offer. Another good idea is putting in information on how they can get in touch. Again, simple and effective marketing is by far the most successful.

Aside from building on brand identity and awareness, promotional pens also doubles up as part of an ongoing marketing campaign. Brand awareness work takes precedence because brands are now the total thrust in the marketplace. And, due to stiff competition, familiarity and trust in a brand make all the difference.

Excellent brand management also helps in increasing the company or product?s value.
This gives your company the edge over its competitors. Effective promotional pens can work as part of a marketing campaign and brand identity strategy to help increase sales and profit.

Your market and your advertising materials

Aside from cultivating brand awareness in your target market, it is also important that you consider your target audience when choosing the kind of promotional pens you want.

If your company and products cater to high-end users, it follows that your promotional pens should be of high quality. For instance, it is general knowledge that metal pens are superior ad of higher quality than those made of plastic. You can also connect colors to quality of your product.

Your existing marketing materials (slogans, logos, colors, etc.) can be modified to fit into the small architecture of a pen?s total surface area. Aesthetics and good common sense will help you and your teams do the right visuals.

Your choices and decisions on the many styles and models of promotional pens will of course be dependent on your budget, your needs, and the taste of your target market (customers and clients).

Again, the importance of paying close attention to the design of your pens cannot be over-emphasized. If it is the first design your clients will ever see, chances are that will also be their last impression of it. This is crucial because you are working on brand recall and your promotional pen is your carrier, and the first impression should at least be favorable.